Do you translate or trans-create? It’s an important decision if you want to capitalize on the rapidly growing Hispanic market.

The dilemma decision-makers often have when they are ready to engage with this target audience is that they rely on straight translations of their Anglo campaigns into Spanish. Some of them also feel that because they are trying to reach a U.S. Hispanic bilingual/bicultural audience through English media, there is no need to create a Hispanic campaign. This lack of understanding…
Source: OBJ Marketing Feed