Ken Cossin


Employed At: Full Sail University Background:Ken is a professor of Internet Marketing and Entertainment Business at Full Sail University. He has his BS in Engineering from the University of Central Florida and his MA in Corporate Communication and Technology from Rollins. Industry Specialties: Marketing Entertainment Media Communications Writing, Editing, and Publishing Notable Facts: Regular contributor to Marketing Profs U, the Full Sail University blog, How to Make My Blog, Marketing Zeus, and Social Media Marketing Magazine. Worked with noted local organizations such as the Enzian Theater and the Orlando Philharmonic. Hobbies: • Photography • Cooking • Spanish Favorite Orlando Spot: Park Avenue Email: president@

Katrina DeLeon


Employed At: ProductionHUB Background: Katrina is the Director of Marketing at ProductionHUB, the pro video marketplace and industry’s most trusted job service – ProductionHUB connects thousands of businesses with video freelancers, pros and vendors every day. Katrina consistently fosters strategic partnerships and programs that have helped grow ProductionHUB substantially, resulting in recent honors such as being named one of the top 10 B2B Rising Stars for B2B Marketing Magazine and placing ProductionHUB in the top 15% of the Inc. 500 list. Industry Specialties: Strategic Partnerships, Marketing Management, Content Marketing Trade show / Event Planning, Advertising, Public Relations Email Marketing, Social Media, Copywriting, Conversation Calendars Notable Facts: Previously the Assistant Publisher of Create Magazine and Partner Relations Manager of Create Communications I've gone skydiving, climbed waterfalls and swam with sharks and stingrays...but ask me to jump out of the car in the pouring rain without an umbrella, and I'll peel out faster than you can say 'enigma.' I'm an extra in ""The Waterboy""--can you find me? Founding member of Femfessionals Orlando A sought-after speaker and contributing writer for outlets like AMEX | OPEN Small Business Forum and B2C Business to Community, Katrina welcomes press opportunities and questions related to Hiring Video Production Vendors or Freelancers. Hobbies: • Cooking • Reading • Movies • Bad TV Shows • Hosting Themed Parties • Yoga, boxing, swimming...really anything to stay active. Bonus points if it's outside in the sun. Email: president-elect@

Amber Bloom

VP of Communications

Employed At: Produce for Kids Background:Amber is the Digital Marketing Manager at Produce for Kids, overseeing all digital content and strategy for the organization. She received her BS in Advertising & Public Relations from the University of Central Florida. Industry Specialties: Social Media Creative Writing Digital Marketing Communications Notable Facts: Cookbook Author (technically under Produce for Kids, but still) Editor-in-Chief of the Produce for Kids Blog Speaker at Eat. Write. Retreat. food blogger conference Hobbies: • Cooking • Reading • Watching Football • Traveling Favorite Orlando Spot: You can usually find me at The Lodge or Hammered Lamb on the weekends. Hey, who doesn't love a good happy hour? Email: communications@

Yvette Fernandes

Communications Chair

Employed At:Momentum Marketing Solutions Background:Yvette is a Florida native who works at Momentum Marketing Solutions as an Account Representative focusing on new business development. She is a 2015 graduate from University of Central Florida with a BS degree in Marketing. Industry Specialties: Client Relations Branding New Business Development Notable Facts: Yvette had the opportunity to travel the nation working for Jeep while going to school full-time, gaining Product Knowledge and Customer Engagement skills that lead to a career position after graduation. She also interned at a local magazine learning digital media and published four articles of her own. Favorite Orlando Spot: Wine at the Imperial Wine Bar & Beer Garden and a delicious steak at Bull & Bear in the Waldorf Astoria. Email: communications@

Kim Cole

VP of Membership

Employed At: Moxe Background: Kim works as a Sr. Media Buyer at Moxe. She received her MBA from the University of Central Florida. Industry Specialties: Media buying, negotiating, budgeting, relationship building Hobbies:Spending time with family and friends Favorite Orlando Spot: Disney Email: membership@

Tom Jelneck

Website Chair

Employed At: On Target Web Solutions Background: SEO, Content & Digital Marketing expert and president of On Target Web Solutions, an Orlando digital marketing agency and The Contentinators, a content marketing agency. Tom is also the featured on camera tech expert for Fox 35, provides on camera content for WESH2 and a variety of other media outlets. Industry Specialties: SEO, Content Marketing, Digital Marketing Strategy and execution. Notable Facts: Tom is heavily involved in the Orlando community and serves as President of the board of Michelee Puppets, has received the Outstanding Board member award, and is a communications board member of Annunciation Catholic Church. Tom's company assists and donates digital marketing expertise to several non-profits in Orlando including Lighthouse of Central Florida, Quest, Harbor House, The Catholic Diocese Of Orlando and Genesis Assistance Dogs. Hobbies: Inshore Fishing, Kayaking, Reading & Cycling. I love exploring the Wekiva Forest and spending time on the Wekiva river.

Brynleigh Benak

Membership Chair

Employed At: UCF Center for Entrepreneurial Leadership Background: Brynleigh is a senior Marketing Major and member of the Professional Selling Program at University of Central Florida. Her professional background includes internships with several for-profit and non-profit organizations such as Orlando Ballet, Orlando Repertory Theatre, and Calise Partners. Industry Specialties: Event planning and execution, copy writing, and direct sales. Notable Facts: 1st Place in Sales Management Meeting and Top 10 Finalist in Sports & Entertainment Marketing competitions at the 2016 Collegiate DECA State Development Conference. 2nd Place in Business-to-Business Marketing and 3rd Place in Retail Management Competitions at the 2015 Collegiate DECA State Development Conference. Hobbies: Theatre, instrumental ensembles (in which I play bassoon), sewing, and weightlifting. Favorite Orlando Spot: Dr. Phillips Center for the Performing Arts

Genon Murray

Collegiate Chair

Employed At: Full Sail University and Synthesis Storyworks Background: Genon offers an eclectic background of over 25 years of experience developing and delivering projects for business, education, health, and entertainment. She has an MA in Counseling from Rollins College and an MFA in Creative Writing from Full Sail University. Industry Specialties: Genon is an effective producer and project manager with an intuitive sense for story, audience and brand. Her background and experience in counseling offer next level understanding of demographics, coaching and team building. Notable Facts: Genon has been part of the grand opening events for two destinations. She worked as part of the grand opening team for Universal Studios as well as the team that developed Back to the Future, The Ride and helped open Kartchner Caverns State Park in Arizona as the grand opening event producer. She also produced a documentary commemorating that event. Genon continues to develop original creative concepts and stories for global entertainment companies but has turned much of her recent focus to serving entrepreneurs. Hobbies: Genon has a passion for travel with a special affinity for social responsibility travel projects and has been to India, Nepal and South Africa with Rotary Immunization Days, Habitat for Humanity International and People to People respectively. Favorite Orlando Spot: Park Avenue Email: collegiaterelations@

Nancy McBride


Employed At: Reel Kasting Background: Casting Director for 13 years for Television, Commercial and Film. Producer for Television and Film . Industry Specialties: Bringing Talent to Commercials, Infomercial and Film or any project! Notable Facts: President of Women in Film and Television, VP of Association Counsel for Film Florida. Hobbies: Movies!

John Byrne


Employed At: Key Valuations, LLC Background: I work with business owners and their advisors, providing assistance on business valuation issues for M&A activities, succession planning, and corporate planning. Industry Specialties: Information Technology, Wholesale Distribution, Healthcare, Professional Services, Agriculture Notable Facts: Volunteer financial literacy project Hobbies: Cycling, tennis Favorite Orlando Spot: Orange Trail