Join us for an AMA Partner Event at the Alfond Inn, Winter Park!
When: Thursday, June 5, 2014 at 10 a.m. – June 6, 2014 4 p.m. ET
Where: Alfond Inn, 300 E New England Ave, Winter Park, FL 32789
Marshall Sponder, CEO, www.WebMetricsGuru.com, author of Social Media Analytics and lecturer at Rutgers University, will be the luncheon speaker and leader at the First Annual Social Analytics Forum, held at the new Alfond Inn, located in Winter Park, Florida.
Sponder is the featured AMA Luncheon Speaker who will be sharing his knowledge in a presentation entitled: “Measuring Social Media to Achieve More Effective Marketing Results.” He will also be demonstrating several new social media monitoring platforms and software packages and applications, including constructing a digital monitoring perimeter around the Sochi Olympics to measure social media activity.
The two-day event also features several brand marketing measurement and social media experts, such as Ivan Fuyala, Senior VP of Nielsen Social. As part of a new analytics division for the famed global research company. Fuyala will talk about how advertisers and agencies can measures social media, and as well as traditional media “reach” using Twitter TV ratings.
Dr. Jerry Juska, Management Informatics Institute, will also be presenting materials covering: the rise of programmatic advertising media, success factors for developing viral videos, social listening input for refining marketing strategies, and the impact of cross platform metrics.
The Forum leader, Marshall Sponder,will compare the strengths and weaknesses of various suppliers of social analytics platforms. Attendees will be asked to come with specific digital measurement problems with expectations of leaving the Forum with ready-to-use-today solutions.
Tickets are available online through Eventbrite for both the AMA Luncheon and the Social Analytics Forum. AMA members are entitled to a discount. The Social Analytics Forum is being organized by the Management Informatics Institute, LLC. For the complete schedule, www.SocialAnalyticsWorkshlp.com.
For additional information, contact: Juska@Informatics-Institute.com