It is widely accepted that the value to keep an existing customer is substantially cheaper than finding a new one. If that’s the case, what is your client’s experience?

On Wednesday, April 17th, join the Central Florida chapter of the American Marketing Association for an insightful panel discussion on customer loyalty featuring experts in this critical function. Come and engage with senior-level executives from Fifth Third Bank, Orlando Magic, Kobie Marketing, CHEP and Janus Labs, and hear how these organizations keep customers coming back. They’ll share thoughts on why customer loyalty and retention is important, measuring customer loyalty, as well as sharing specific initiatives that have – and have not – moved the needle in relation to this practice.

Register Now for this exemplary discussion on improving customer loyalty and retention, and how to keep customers coming back.

When: April 17, 2013 – 11:30 – 1:00 p.m.
Where: Sheraton Downtown Orlando, 400 West Livingston St, Orlando, FL 32801

Networking: 11:30 – 11:59 a.m.
Luncheon: 12:00 – 1:00 p.m.

Note: Valet parking is available for $8. Free parking is available across the street in the UCF Parking lot. The free parking lot is just past the entrance to the Sheraton Downtown entrance on the right side.


Barbara Scherer

5/3 Fifth Third Bank, Sr. VP, Regional Marketing Director (Florida)


Anthony Perez

Orlando Magic, VP of Business Strategy


Jenn Lingerfelt

Kobie Marketing,  Director of Marketing


John Evans

Janus Labs, Executive Director


Bill Duff

CHEP, VP of Customer Operations



Jim Siegel

Decipher, LLC


Jim was with Ford Motor Company for 37 years ultimately ascending to a senior management position in charge of Worldwide Consumer Insight Strategy.  In this role he reported to the head of the Global Consumer Insights Office, the in-house worldwide market research arm of Ford Motor Company.  He was responsible for market research focusing on consumer attitudes, behaviors and needs, including owner loyalty, e-commerce, vehicle service, consumer attitudinal segmentation, brand portfolio management, cohort studies and demographic/social trends.  He managed Ford’s central worldwide repository of consumer information.

Register Now