Traditional in-your-face advertising does not work for women who encounter your brand via mobile device. So, how do you carefully balance advertising in this digital age?

A recent marketing study by Time Inc. and Nuance Digital Marketing found that a majority of women dislike intrusive mobile ads but are receptive to relevant or topical ones, especially if they include location-based offers. In other words, businesses taking the traditional approach to advertising in a digital world are missing…
Source: OBJ Marketing Feed