How to Build a Successful Mentoring Program [GUIDE]

by: Rebecca Lindgren

Brought to you by MBA@UNC: an online executive MBA
Research shows that young workers place a higher premium on mentorship and training than on the size of their paychecks. In fact, more than 60 percent of college and graduate students list mentoring as a criterion for choosing an employer. Companies are responding to these young workers accordingly. In fact, 76 percent of Fortune magazine’s top 25 companies offer mentoring programs. But millennials are not only on the receiving end of mentorship. They are also mentoring more seasoned workers on topics such as social media and other forms of technology, creating two-way benefits.
“How to Build a Successful Mentoring Program” PDF is a guide that offers practical tips for developing and implementing both one-on-one and group mentoring programs. The guide—presented by MBA@UNC and based on the expertise of UNC Kenan-Flagler Business School faculty—provides step-by-step instructions that explain how to lay the groundwork for the mentoring program, launch the program, train participants, build relationships, assess progress and evaluate the program’s effectiveness. The school is ranked the No. 1 online mba program External link by U.S. News & World Report, No. 7 in the country for leadership development by Bloomberg Businessweek and No. 4 in the country for best MBA teaching faculty by Poets & Quants. Use the expertise in this guide to successfully develop a mentoring program at your company.


Rebecca Lindegren is the community manager for MBA@UNC, UNC Kenan-Flagler’s online MBA degree. Rebecca has a background in economics, international development and digital marketing. Her interests include content marketing, SEO, cooking, skiing and cycling.

By |March 25th, 2015|Blog|Comments Off on How to Build a Successful Mentoring Program [GUIDE]|

Valentine Facebook Contest

How Do You Keep The Business Relationship Fire Burning?

Enter our Valentine Facebook Contest to win a $50 Dinner-for-two gift card from Bikes, Beans, & Bordeaux Neighborhood Café. B yourself at B3! Go to and find out what B3 is all about.

In celebration of Valentine’s Day, the American Marketing Association of Central Florida wants YOU to share how you keep your business relationships moving in a positive direction. Remember, this is about Valentine’s Day, so be creative and tell us about that special business partner in your life.

Here’s how you can win:

    Please like our Facebook page and like this post
    Post on our Facebook page a short story about how you keep your business relationships burning “fire-hot.”  Tag the post with the hashtag, #AMAVALENTINE
    Important! – Please make sure that your contact information is accessible to us in your profile so we can call or email you if you win!

That’s it!  You will be entered to win the gift card mentioned above.  You may enter as many times as you wish for more chances to win.

Share this contest entry with your colleagues, family, and friends!  We want to hear from our AMA family as well as those just learning about the AMA.
The contest will end on Friday, February 13, 2015.  
* This promotion is not sponsored, endorsed, administered by, or associated with Facebook.

Bikes, Beans & Bordeaux Neighborhood Café3022 Corrine Drive, Orlando, FL 32803407-427-1440

By |January 26th, 2015|Blog, Contest|Comments Off on Valentine Facebook Contest|

35 Reasons to Join and Love the AMA

by: Craig Jones

A few months ago the AMA of Central Florida Board Members devised the top 35 Reasons you should join the association.  This list provided me a lot of wonderful reasons to join, but the AMA Central Florida President, Eric Bartels, gave me a reason that truly resonated with my goals and inspired me to join.

Eric told me, “There’s so much information available to you once you become a member, you’ll be overwhelmed by the amount of research, data and Webinars that can help you with your daily marketing role.”

I am an aspiring public relations, marketing, and advertising professional.  Therefore, continual learning is a way of life for me. I am trying to gain advanced skills that will help me grow personally and professionally and to make me more valuable to my employer.  So, I went to and looked around to see what resources are available.

There are many categories of interest from metrics, research, strategy, branding, and advertising, to publications, events/training, podcasts, job boards, Webcasts, and more.  Each of these categories provides me with the necessary educational experience to solidify my background in marketing.

Here are some interesting examples of upcoming AMA Webcasts:

The New Frontier of: Marketing,and

Brand Insights and Engagement: Best Practices of Online Qualitative Research

These examples are just two of the great experiences awaiting you as a new AMA member. There is so much information available, that I know I personally will never run out of things to read.

Remember, most of these resources are only available to members. Therefore, you will want to sign up today for the AMA!  The membership costs are reasonable, and student membership is ridiculously inexpensive.  If you’re a student, the AMA membership is a “no-brainer.”

Words [...]

By |January 12th, 2015|Blog|Comments Off on 35 Reasons to Join and Love the AMA|

Managing with Compassion

by: Candace Alcorn

Managing from the Heart is the name of a book I read over 20 years ago, and it resonated with who I already was. When I was younger I was once told I couldn’t be a manager because I was too ‘nice’. Now, there is a point to that because managers do need to create accountability and establish boundaries. I also found as I matured it was easier to manage and be ‘nice’ because age already brings with it a certain amount of respect. My mantra is “I do not micro manage, but I DO have very high expectations”. Somehow people with whom that works find their way into my world. Our work lives demand so much of us, and there is no need for fear to also permeate that environment. People, when given a chance, want to do well and want to please. They just need clear, concise, and consistent direction.

I believe in Servant Leadership … not just mouthing the words, but truly living them. It means exactly what it says, leading by serving the employees who work for you. This principle has been taught for thousands of years, but somehow, especially in our western culture, dominance and power have taken over many leaders. You have to actually care about the well-being of your coworkers to exhibit this behavior. Wouldn’t it be wonderful if our government could adopt this philosophy?

I believe another aspect of Managing with Compassion comes from using team building methods so you can create an atmosphere of safety and trust. There are so many tools available to us, and I never believe in stopping with just one. It is a constant process to continue to peel away the [...]

By |December 10th, 2014|Blog|Comments Off on Managing with Compassion|

Enter Our Exclusive #AMA35 Instagram Campaign

So, you want to post Instagram photos for a chance to win prizes?  Here’s your chance!

The AMA of Central Florida is running a month-long Instagram Campaign where you, our marketing friends, take photos of anything that you feel fits our theme and commemorates the American Marketing Association’s 35th Anniversary.  We are excited to announce this campaign, as it gives you a chance to take an active part in your organization.
The contest is simple.  Just follow the guidelines below for the campaign, so that we can see who is the most creative!

     Follow us on Instagram: @AMACentralFlorida
     Check out some of our example photos on our account
     Upload your photo to your own Instagram account
     Hashtag the photo with #AMA35 to officially enter

That’s it!  You’re entered to win at this point.  You may wish to enter multiple photos for more chances to win if you cannot decide on one photo.  Only one photo will be chosen for each prize from our pool of contestants.


     1st place – Amazon Gift Card ($25 value)
     2nd place – Free entry to any AMA Luncheon/Event ($20-$25 value)
     3rd place – Multiple winners will receive a copy of Simon T. Bailey’s book, “Shift Your Brilliance” ($10 value)
     4th place – Social media mention of your business

Instagram Campaign ends at midnight on December 15th, 2014


By |November 9th, 2014|35th Anniversary, Blog|Comments Off on Enter Our Exclusive #AMA35 Instagram Campaign|

American Marketing Association Chapter of Central Florida Celebrates its 35 Years of Innovation

Thirty-five years ago, things were radically different in the marketing industry.

Thirty-five years ago there were no free marketing tools like Facebook and Google+. Thirty-five years ago business owners couldn’t pin digital images to an online board for the rest of the world to see and to follow. They couldn’t tweet in real time to customers about their newest sales or about the latest hot item selling off their store shelves.

Thirty-five years ago, the marketing industry was a prehistoric dinosaur — rumbling along randomly and making an impact only where it chose to set down a gigantic, lumbering foot. It was limited to a single geographic location, and to know it was there, you had to either run right up on it or hear the noises it made as it shuffled along in the dark. Sometimes it chased you, and occasionally, you got a nice taste of a tooth or a claw. For the most part, the lumbering giant stood still and made a lot of noise. If you weren’t standing in the right forest, you never even knew it was there.

Thankfully, the days of the dinosaurs are gone. Business and organizations now have limitless tools at their disposal to assist in marketing their particular goods and services — tools that have the capacity to reach around the world in less time than it takes to turn and say hello to the person sitting beside you:

1. Social Media — Facebook, Google+, Pinterest, LinkedIn, Twitter, and more. They’re free! Thirty-five years ago we didn’t even image to connect with countless thousands of people in just seconds. Needless to say, conceiving marketing to audiences across the globe was unheard off!

2. Internet – Back thirty-five years ago online [...]

By |October 15th, 2014|35th Anniversary, Blog|Comments Off on American Marketing Association Chapter of Central Florida Celebrates its 35 Years of Innovation|

How to use online marketing to promote offline businesses

For some businesses, using the internet to promote and market their services makes perfect sense. Any business that serves a large geographic area can use internet marketing to reach large areas for a lower budget than traditional media channels.

E-commerce retailers can only sell to people when they’re online, so online advertising is sort of a no-brainer. But there are many small businesses that only sell locally and don’t have any e-commerce components. Even if it’s not readily obvious,…
Source: OBJ Marketing Feed

By |December 30th, 2013|Blog|Comments Off on How to use online marketing to promote offline businesses|
  • Permalink Gallery

    Sales quotas may seem like a good idea until ‘sandbagging’ starts

Sales quotas may seem like a good idea until ‘sandbagging’ starts

Every job has or should have an identified set of objectives, some measurement by which an associate’s effectiveness can be gauged to be unacceptable, acceptable or superior.

A Major League Baseball hitter is superior if he hits above a 300 average. A basketball player scoring over 20 points a game is a standout. A winning percentage of less than 50 percent over time will likely cause a coach to find a new job.

In sales, the most common objective is meeting or exceeding quota. But quota setting…
Source: OBJ Marketing Feed

By |December 27th, 2013|Blog|Comments Off on Sales quotas may seem like a good idea until ‘sandbagging’ starts|

4 effective tips on translating your Hispanic ads

Do you translate or trans-create? It’s an important decision if you want to capitalize on the rapidly growing Hispanic market.

The dilemma decision-makers often have when they are ready to engage with this target audience is that they rely on straight translations of their Anglo campaigns into Spanish. Some of them also feel that because they are trying to reach a U.S. Hispanic bilingual/bicultural audience through English media, there is no need to create a Hispanic campaign. This lack of understanding…
Source: OBJ Marketing Feed

By |December 20th, 2013|Blog|Comments Off on 4 effective tips on translating your Hispanic ads|

Don't take sales rejections personally

Sales is full of rejection. People who are successful in sales have the ability to separate their personal identity from the role they take on. If they get a no, they simply perceive it as a poor business fit. Unfortunately, many salespeople don’t make that distinction. They experience “no” as a personal rebuke, which becomes a humiliating experience.

We previously worked with a client’s employee, Erik, who could not overcome taking rejection personally. One of Erik’s…
Source: OBJ Marketing Feed

By |December 13th, 2013|Blog|Comments Off on Don't take sales rejections personally|