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5 Essential Rules Every DAM Needs for Content Velocity

July 19 @ 1:00 pm - 2:00 pm

Creative and marketing teams are under pressure to create, manage, and deliver larger numbers of assets with complex workflows that span across several businesses. Getting your metadata and workflows right is critical to your organization’s Digital Asset Management (DAM) success.

The good news is that there are a few simple, essential rules to follow as you prepare for Digital Asset Management.

Join us to leverage a wealth of knowledge from Cathy McKnight, co-founder and vice president of Digital Clarity Group and Mike Carley, Product Marketing Manager for Adobe Experience Manager Assets, as they share essential tips from their experiences helping organizations solve their content problems with Digital Asset Management.

​Speakers:
Cathy McKnight, Co-founder and Vice President of Consulting and Operations
Mike Carley, Product Marketing Manager for Adobe Experience Manager Assets
Moderator:
Selma Avdic, American Marketing Association

Key Takeaways
  • ​How to get your metadata and workflows right
  • How to prepare for Digital Asset Management
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Organizer

American Marketing Association
Website:
www.AMA.org/annual

Venue

Virtual Event