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Harnessing Cognitive Innovation for Exponential Revenue Growth and Customer Engagement

August 29 @ 1:00 pm - 2:00 pm

As a marketing executive, you’re the voice of the customer, the architect of the client experience and the new “Chief Insights Officer”. You are tasked with more revenue responsibilities and have increased pressure to show how Marketing is impacting top line revenue growth.

However, given the growing tsunami of customer related data and evolving landscape of ad tech and martech solutions, you will need to learn how to draw impactful insights on unstructured, unknown and dark data. Tune in to this featured replay to learn how IBM is successfully delivering tomorrow’s cognitive innovation for customers, today.

Richard Hearn, General Manager, Global Chief Revenue Officer IBM Watson Customer Engagement
Moderator:
Selma Avdic, American Marketing Association

Key Takeaways
  • ​​How to draw impactful insights on unstructured, unknown and dark data.
  • Why IBM is able to deliver successful cognitive innovation for customers
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Organizer

American Marketing Association
Website:
www.AMA.org/annual

Venue

Virtual Event