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Member Only Webcast: How SEO and PPC Play Together

August 28 @ 1:00 pm - 2:00 pm

If you’ve ever wondered about the differences between SEO (Search Engine Optimization) and PPC (Pay Per Click), the pros, the cons, the investment required and which one or whether both are right for your business, then this webinar is for you!

We will examine key factors like how long each platform takes to work, the true R.O.I. of each including the opportunity lost by not doing them and how to evaluate a company providing these services.​

​Speaker:
Jim Bilello, President, US Marketing, Inc.
Moderator:
Selma Avdic, American Marketing Association ​

Key Takeaways
  • ​Understand the basic strengths and weaknesses of both SEO and PPC
  • You will be provided with an Evaluation Rubric you can apply to your own business
  • The five keys to selecting the right company to provide these services​
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Organizer

American Marketing Association
Website:
www.AMA.org/annual

Venue

Virtual Event