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The Recipe for Lead-Generating Webinars

May 2 @ 1:00 pm - 2:00 pm

Educational webinars are a dime a dozen. You offer them, but so do your competitors. So what’s your edge?

The right communications methods spark conversations with webinar attendees. That’s because customers place a greater value on what they’re asking for – not what you offer.

Effective webinars connect prospects to the buying journey by “selling” them before the sale. Join Jeff Molander as he explains the three unusual ingredients that move clients toward (or away from) making a purchase commitment.

Jeff Molander, Sales Communications Coach
Selma Avdic, American Marketing Association

Key Takeaways
  • ​A way to structure webinars to get customers asking about your solution
  • Insight on why your webinars may be underperforming, and how you can fix it
  • A cheat sheet to assess your situation and start producing better webinars


American Marketing Association


Virtual Event