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Using Webinars & Events to Build Lasting Relationships with Your Audience

May 12 @ 1:00 pm - 2:00 pm

In today’s world of self-educating buyers, providing rich content that increases the understanding of your product or service is invaluable. Whether you’re attracting new leads, engaging prospects, or educating existing customers, webinars are a valuable tool that you can leverage throughout the entire customer lifecycle.

Join us for this free webcast to learn how to create successful webinars that engage your customers and help you build lasting relationships.

Speakers:
Kelly Pugh, Sr. Marketing Program Manager at Act-On
Karra Hendrix, Product Marketing Manager at Act-On
Moderator:
Selma Avdic, American Marketing Association

Key Takeaways
  • ​Plan webinars tailored to your target audience
  • Effectively promote webinars for increased engagement
  • Leveraging and extending the life of your webinar content
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Organizer

American Marketing Association
Website:
www.AMA.org/annual

Venue

Virtual Event