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1:00 pm

How to Use Social Media Data to Develop the Next $100m Idea

May 16 @ 1:00 pm - 2:00 pm
Virtual Event,

Social analytics allow you to see your brand through the eyes of the consumer, providing actionable insights to support your most important business initiatives. Join us to hear Razi Imam of 113 Industries present an actual case study of how 113 Industries uses NetBase and IBM Watson to help a major CPG company innovate and launch a beverage brand that is becoming a $100M success story within one year. He will also share how three advertising companies have used 113’s service application of NetBase to open Fortune 500 companies like SC Johnson and Smuckers as their new clients. Speakers: Razi Imam, CEO, 113 Industries Mike Baglietto, Global Head of Product Marketing, NetBase Moderator: Selma Avdic, American Marketing Association Key Takeaways ​Why you should use social media to understand what the consumer thinks, needs and cares about What are the best methods to use social when introducing a new product to market How to use data-driven insights to drive campaign success

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