February 19, 2014 AMA Signature Luncheon: Getting Above the Rim: An Insider’s Perspective on Marketing March Madness in Central Florida


Marketing March Madness in Central Florida
Peek Inside the Promotional Efforts Surrounding this Year’s NCAA Tournament Returning to Orlando

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Ever wonder what it takes to bring March Madness to Orlando? Better yet, ever wonder what it takes to promote the NCAA Division I Men’s Basketball Tournament in Central Florida?

Wonder no more, because local organizing committee members Alex Vergara (Disney Sports Attractions), and George McNeilly (McNeilly Communications), will discuss not only the process for bringing the tournament back to Orlando for the first time since 2004, but also will illustrate some the key marketing initiatives surrounding the NCAA Division I men’s basketball tournament taking place at the Amway Center, March 20-22This AMA luncheon event will fill up quick so be sure to register by (fill in date here by AMA board/committee) to take advantage of the discounted early-event registration!

When: Wednesday, February 19, 2014  | 11:30 a.m. – 1 p.m. ET

Where: Courtyard Marriott Downtown – Corner of Magnolia and Colonial Dr. – FREE Parking

Networking: 11:30 – 11:59 a.m. ET

Luncheon: Noon – 1 p.m. ET.

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