The Hispanic market is one of the largest consumer spending groups of our local economy, commanding $10.7 billion in acquisition and spending power annually.

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– Early Bird Pricing

If this market has the power to significantly impact the election of the president of the United States of America, consider what marketing to this audience can do for your business?

Join the Central Florida chapter of the American Marketing Association for another incredible panel discussion on marketing to the Hispanic community.

During this panel discussion you will learn how to identify, acquire and market-to this rapidly emerging segment, in addition to understanding:

What language is this segment speaking?
Trends in your category that you may be missing?

This will be another can’t-miss luncheon you will be sure to gain a lot from.


Ulysses Arrigoita, S VP & G M, Univision TV, UniMas, Salsa 98.1FM

Martin Arnaud, VP of Integrated Marketing Solutions, Univision TV, Unimas TV & Salsa 98.1FM

Andres Goyanes, President, Fuego Communications, Past AMA-CFL President


Marcos Tamez, Sr.Integrated Latino Market & Media Consultant, Univision TV

If this market has the power to elect the most powerful man in the world, what power do they have for your business?

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Bring Cash for Parking

11:30 – 11:59 a.m. – Networking
12:00 – 1:00 p.m. – Event and Luncheon