The medical marketing landscape is an ever-growing space with new medical law, medical devices and an evolving advertising arena. Healthcare organizations are demanding higher impact and bigger returns from marketing investments, and marketing professionals are more closely aligning their efforts with strategic objectives and the integration of communications across multiple platforms and channels.
Join the Central Florida chapter of the American Marketing Association for another informative Signature Luncheon on Medical Device Marketing, presented by Robin Carlstein, Global Sr. Vice President of Advanced Wound Devices. Come and learn about some of the opportunities and challenges in this ever-evolving field, and how some of the tactics can be applied to your organization’s marketing efforts.
Learn about the opportunities and challenges in Medical Marketing such as:
- Medical Marketing Channels
- Medical Marketing Law
- Affiliate Marketing Strategy
- New Medical Devices
About Robin Carlstein
Robin Carlstein is the Global Sr. Vice President Advanced Wound Devices business unit for Smith & Nephew. In this role, Robin is accountable for global strategic marketing, new product development and regulatory affairs.
Robin joined Smith & Nephew in 1999 and has held various leadership roles in Marketing, Corporate Accounts & Contracting and Finance. In 2006, Robin was appointed President of the US AWM business, and in late 2007 he was appointed as Global Senior Vice President Advanced Wound Devices.
Prior to joining Smith & Nephew Robin held various positions in marketing, sales and finance with Johnson & Johnson and finance roles with Nestle. He has spent the past 21 years in the healthcare field covering predominantly wound care as well vascular access device market segments.
He has extensive global experience having begun his career in South Africa and moved to the UK and ultimately the US where he has been based for the past 19 years.
In his current role he is charged with developing and executing the global S&N Advanced Wound Devices strategy which incorporates traditional NPWT, single use NPWT and Hydrosurgery. These markets are projected to grow to over $5Bn by 2016 and represent a significant opportunity for S&N Advanced Wound Management. He describes it as a “once in a woundcare lifetime opportunity” and “one that will significantly alter our wound care footprint and ensure patients have a choice when selecting life changing therapy options”.
Three course meal to be included. Please bring cash for valet parking.
**11:30AM – 12:00PM Networking
**12:00PM – 1:00PM Luncheon
See you there ~ The AMA Team