Wednesday, March 12 – From Cue to The COOP: The Inside Scoop on Marketing a Wildly Successful Brand by 4 Rivers Founder John Rivers

With several locations and even more due to arrive in 2014, 4 Rivers Smokehouse has experienced tremendous growth and popularity in Central Florida and North Florida since it introduced mouth-watering Texas-style smokehouse brisket and a diverse barbecue menu to the community nearly five years ago.

Join renowned Author, Chef and Founder John Rivers, who will share how his love for cooking and creating culinary delights – from the signature Angus Brisket to the Burnt-Ends Sandwich – paved the way for a new restaurant concept that will debut early this year.

The 4R Restaurant Group will launch a new Southern-style restaurant, The COOP, featuring a fast-casual take on classic dishes such as fried chicken and many comfort foods. During the occasion, Rivers will uncover a variety of marketing lessons learned during the launch of 4 Rivers and how those lessons will impact the marketing efforts surrounding The COOP.

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When: Wednesday, March 12, 2014 | 11:30 a.m. – 1 p.m. ET

Where: 310 Lakeside Restaurant on Lake Eola Downtown Orlando

Networking: 11:30 – 11:59 a.m. ET

Luncheon: Noon – 1 p.m. ET.

Register Here