LEGOLAND Speaking Engagement – AMA Signature Event Luncheon

Lessons every marketer can learn from LEGOland’s successful launch and how they gained a foothold in the competitive Orlando marketplace.

LEGOLAND Florida- The New, Coolest, Theme Park in Central Florida

Topics to be covered

  • The start of Merlin Entertainments and the growth through 2012.
  • The different locations Merlin has throughout the world.
  • The vision on Merlin Entertainment.
  • The vision of LEGOLAND Florida- the start, the building process, and the opening.
  • Where LEGOLAND Florida is today.
  • The growth of LEGOLAND Florida (The Water Park opening in May of 2012).
  • The expansion of Merlin Entertainment in Orlando, Florida.

3 Course Lunch is to be included. Please bring cash for valet-parking. 30 minutes of networking is available before presentation begins. Speakers’ presentation will begin at 12:00 p.m.

Speaker’s Bio
Josie Ramirez

Born and raised in Daytona Beach, Florida. Graduated from  University of Central Florida getting a Bachelor of Science Degree of Liberal Studies concentrating in Social Science and Business Management and minored in Hospitality Management. 3 years with Daytona International Speedway as a Corporate Sales Manager in their Hospitality Department. Currently working with LEGOLAND, Florida and have been with the company for almost a year.

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