Join the Central Florida chapter of the American Marketing Association as prominent local business consultant Jim Siegel reveals how he goes about guiding his clients to identify and build a ‘sustainable competitive advantage.”

Why you should come?

Rather than simply defining the term or listing some of its major contributors, Jim will explain step-by-step his process for formulating a sustainable competitive point of difference, and how to help assure that it acts as an ongoing litmus test for company decision-making.

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When: Wednesday October 16, 2013 | 11:30 – 1:00 p.m.

Where: Embassy Suite Downtown Orlando, 191 E. Pine St.

Networking: 11:30 – 11:59 a.m.

Luncheon: 12:00 – 1:00 p.m. with featuring AMA Member only Shameless Plugs

Parking Options:

  1. Free parking on the street is available. Bring $2 quarters.
  2. Valet parking at the Embassy Suite’s is $12.00.
  3. Self-parking across the street at the Capital Plaza garage for $3/per hour.

Have You Heard of the Shameless Plug?Are you an AMA Member? If yes, you have the opportunity for a Shameless Plug. The first 5 arriving AMA Members will get 60 seconds to plug themselves, their company, their services or announce something exciting! This is an AMA Member only benefit. Not an AMA Member, sign up here. Be heard with a Shameless Plug!

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About Jim Siegel:

Jim Siegel is the founder and CEO of Decipher, LLC.  Jim was with Ford Motor Company for 37 years ultimately ascending to a senior management position in charge of Worldwide Consumer Insight Strategy.  In this role he reported to the head of the Global Consumer Insights Office, the in-house worldwide market research arm of Ford Motor Company.  He was responsible for market research focusing on consumer attitudes, behaviors and needs, including owner loyalty, e-commerce, vehicle service, consumer attitudinal segmentation, brand portfolio management, cohort studies and demographic/social trends.  He managed Ford’s central worldwide repository of consumer information.

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For more information about this event, please contact the American Marketing Association – CFL Chapter

AMA-CFL is committed to creating event programming to help the marketing and small business community find solutions to the challenges of the current economy as a way to preserve jobs, increase results and find new opportunities in this field. AMA-CFL members are business professionals in Orange, Seminole, Osceola, Brevard and Volusia counties.