Every job has or should have an identified set of objectives, some measurement by which an associate’s effectiveness can be gauged to be unacceptable, acceptable or superior.

A Major League Baseball hitter is superior if he hits above a 300 average. A basketball player scoring over 20 points a game is a standout. A winning percentage of less than 50 percent over time will likely cause a coach to find a new job.

In sales, the most common objective is meeting or exceeding quota. But quota setting…
Source: OBJ Marketing Feed