The business of direct marketing greatly influences our buying patterns and is becoming increasingly refined and more capable of “wowing” the consumer and business mindset. There are over 100 ways to qualify, mend or create direct marketing segmentation. Each of them extends worthy time and energy in pursuit of the Direct Marketing (DM) holy land: ROI that rocks.
Join the Central Florida chapter of the American Marketing Association for our upcoming Signature Luncheon – Using Data Tricks To Maximize Your ROI – presented by Steve Cohen, Founder and CEO of List Management Services, Inc. (LMS).
Register Now for this enlightening presentation on Using Data Tricks to Maximize Your ROI.
Why You Should Attend
You will learn key methods on how to target your DM, make your DM relevant, and properly time your DM. Direct Marketing Success is about capturing the rhythm of interest by instinct & skill. This AMA Signature Event will help you understand how to use the senses of observation combined with any and all analytical information that can be added to the formula for a ROI that rocks.
When: Wednesday, September 18, 2013 11:30 – 1:00 p.m.
Where: Embassy Suites Downtown Orlando, 191 E. Pine St.
Networking: 11:30 – 11:59 a.m.
Luncheon: 12:00 – 1:00 p.m.
Have You Heard of the Shameless Plug?
Are you an AMA Member? If yes, you have the opportunity for a Shameless Plug. The first 5 arriving AMA Members will get 60 seconds to plug themselves, their company, their services or announce something exciting! This is an a AMA Member only benefit. Not an AMA Member, sign up here. Be heard with a Shameless Plug!
1. Free parking on the street is available. Bring $2 quarters.
2. Valet parking at the Embassy Suite’s is $12.00.
3. Self parking across the street at the Capital Plaza garage for $3/per hour.
About Steve Cohen:
Steve Cohen is the founder and CEO of List Management Services, Inc. (LMS). Steve has an extensive background in marketing, ranging from start-up development to mature relationship building marketing. Steve is active in the Direct Marketing Association and is a sought after speaker for the United States Postal Service and DMA (Direct Marketing Association) on subject relative to Direct Marketing and the use of the Postal Service. Steve recently spoke at the National Postal Forum where his presentation was chosen by Pitney Bowes as one of the top 3 among 150 given and posted on the Pitney Bowes web site.
LMS delivers a core competency of strategic database marketing best practice and execution. From technical know how to fundamental ‘how to’, LMS supports some of the nation’s largest mailers delivering value and innovation which translates into ROI and Net Income. As a true marketing partner, LMS’ business relationships are long term and are based on mutual success as LMS is still serving many of its initial clients.
With Steve’s guidance, LMS has a client base that includes Universal Orlando, Darden Restaurants, Amazon, The Tribune, Nextel, Marriott Vacation Club International, Disney World Theme parks, Life Extension Foundation and Sears to name a few. From strategic campaign design and execution to direct marketing plan building, Steve has a tremendous background and experience across several industry classifications.