A crisis can come in the form of an act of nature, accidents, intentional wrongdoing, cyber attacks, and other situations that are out of your control and threaten your organization. Businesses and organizations with a well-organized crisis communications plan are far more likely to survive, and even thrive, in the wake of a crisis. There are tested and proven methods for dealing with crises, developing an effective plan and communicating effectively.

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Join us for our upcoming signature luncheon featuring Roy Reid, APR, CPRC. Roy is a seasoned veteran with more than two decades of combined experience helping clients such as CSX Transportation, Florida Hospital, Lake Nona, Wal-Mart and Walt Disney Resorts contend with some of the most high stakes issues. His experience in crisis communications is unparalleled and he will share his experiences, the “fundamental truths of crisis communications” and how you can successfully navigate the storm.

Five Learning Objectives:

1. Understanding the nature and condition of a crisis.
2. The power of earning the “benefit of the doubt”.
3. The five fundamental truths of crisis communications.
4. Components of an effective crisis communications plan.
5. Social media considerations and how the rules have changed.


Roy Reid, APR, CPRC is a leading authority on improving results by improving relationships through a greater emphasis on cultivating trust. He works with business leaders and organizations as a counselor, strategist and coach to grow, maintain and protect their interests.

He is a partner with Consensus Communications, an Orlando-based public relations firm. His clients include Fortune 500® companies, private companies, entrepreneurs, professional service firms and public agencies. Roy helps clients assess risk and issues within the organization and in the marketplace, and then develop strategies to manage them.

Roy is an award-winning communications expert, a sought after speaker, and the author/creator of Outrageous Trust® — a program designed to help organizations strengthen relationships, improve culture and achieve greater results. He is a graduate of the University of Central Florida where he received his BSBA and served as Student Body President.

Through his career, Roy has been honored with numerous awards including multiple Image Awards form the Florida Public Relations Association, Bronze Anvil from the Public Relations Association of America and Mark of Excellence from the Florida Hospital Association. He was also named the Alumni of the Year by the University of Central Florida’s College of Business in 2007. In 2008, Roy was honored with the Frank R. Stansberry/Public Relations Society of America Ethics Award, and in 2010 he was inducted into the University of Central Florida’s Nicholson School of Communication Hall of Fame.

**11:30 – 12:00 Networking

**12:00 – 1:00 Speaker Engagement and Lunch

See you there!

–AMA Central Florida Team


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